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Today's robbery isn't onscreen
By David Wertime
When I think about last summer, I remember romances with beautiful women, warm
weather, and gun battles. No, I did not tutor at a Los Angeles-area public
high school. I spent those glorious summer months in our own Elm City. My
memories were made possible only through the most indirect of connections with
the City of Angels: Hoyts 12 Cinema in Branford, Conn.
With stadium seating, 12 screens, and a wide array of tasty snacks, Hoyts 12
provides everything a moviegoer could possibly desire. In fact, only two things
keep me away from the theater right now: crowded parking lots and high prices.
The first can be solved with a creative interpretation of Connecticut state
traffic law, but the second obstacle is a great deal more difficult to
sidestep.
Unlike a residential college dining hall or the House of Representatives,
Hoyts 12 does not guarantee entry to anyone flashing a Yale ID. Throughout
Connecticut, and even the nation, movie ticket prices are becoming so expensive
that comparative shopping is a thing of the past. And now the worst part:
ticket prices are officially being raised again.
If the names Loews, Cineplex Odeon, or Sony Theatres sound familiar, consider
yourself a victim. All three theaters have instituted price increases,
effective immediately, that set the average ticket price at $7.50 to $8.50 per
person. In Manhattan, it gets as high as $9.50. In nearby New Jersey, where no
one has anything to do, I'd wager tickets cost four times that amount.
What, you ask, is a movie-starved individual to do? Loews has already taken
proactive steps to address this problem by issuing a statement: "In comparison
to other entertainment ticket prices, moviegoing is still the most economical
entertainment option." This is a bald-faced lie. Where I come from, five bucks
still gets you bleacher seats to watch the Philadelphia Phillies get clobbered,
$1.50 lets you ride the subway for as long as you want, and tickets to next
year's Pennsylvania junior high school spelling bee championship can still be
had for a song.
Movies are certainly not the only entertainment possibility out there, nor are
they the cheapest. So what keeps us coming back? It certainly isn't the
atmosphere; the only thing distinguishing one theater from another is the
relative stickiness of the nasty concrete floors. And no one can argue that
movie theaters are a good place to meet people. After all, the only heated
contact you have is with the guy in the Subaru who gives you the finger for
stealing his parking spot.
Odd as it is, the key to our enjoyment of movies might be the complete lack of
interpersonal interaction. Every moviegoer wishes for a theater where no one
else can be heard or seen. Outlandish special effects destroy any pretense of
reality. And even if the movie is low-budget, at least the actors look pretty,
keep their noses out of our business, and never overstay their welcome.
But the allure of cinema is also its downfall. If movies stave off reality
during the show, they hit us over the head with it before and after. We wince
at paying the exorbitant entrance fee and later wonder why we paid so much for
a movie that in all likelihood sucked. Even for sickeningly rich sons and
daughters of Eli, moviegoing begs a complete reevaluation of our financial
priorities. In an effort to solidify their monopoly, Loews, Cineplex, and Sony
have made life even more stressful for us poor and disenfranchised youth.
Perhaps the Hollywood moguls have a reason. The less we are able to go to the
theater, the more special the experience seems. If anything, our shared
struggle will unify us. Our common memory of excesses past will keep us
close until the next half-decent flick comes out; then, as always, we'll pile
in the car, head over to Hoyts, shell out another 10 bucks, sit back, and
for two hours forget all about each other.
David Wertime is a sophomore in Morse.
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